The EU-funded Ready to Trade project, an EU4Business initiative, implemented by the International Trade Centre (ITC), has organised a webinar on ‘Assistance to Georgian Companies on eCommerce’ for the project’s beneficiaries. The objective of the virtual training was to offer SMEs the first insight on how they could access foreign markets by using digital and eCommerce channels.

The session was led by a cross-border eCommerce and mobile technologies specialist, Dr. Mohamed Es Fih. With over 20 years of experience in digital entrepreneurship, Dr Es Fih has facilitated over 3,000 corporate setups in more than 35 jurisdictions, trained hundreds of e-commerce entrepreneurs and advised multiple governments.

Nine project beneficiaries attended the webinar. The sessions covered the following topics: the potential and opportunities of eCommerce, especially in terms of accessing international markets; steps that entrepreneurs need to take into consideration before engaging in an eExport project. 

“In the era of digital innovations and global economy, eCommerce has increasingly become an essential part of business strategy and growth. We are glad that to offer our beneficiaries an opportunity to expand their knowledge and plan to mentor our beneficiaries about eCommere further on,“ said Konstantine Mdinaradze, the national project manager of the Ready to Trade project.

The Ready to Trade project aims to help small and medium sized enterprises (SMEs) in Georgia and other Eastern partner countries integrate into global value chains and access new markets with a focus on the European Union, with targeted capacity-building, advisory services, and market access activities. 

Press release