Georgia is gradually implementing a new data protection law from 1 March 2024, bringing the country’s legislation closer to EU standards. This law introduces specific obligations for businesses, including the need to obtain consent before sending commercial texts, and sets clear guidelines for audio and video recording. Notably, it places a strong emphasis on the protection of children’s personal data.
The law was developed to fulfil obligations set forth in the EU-Georgia Association Agreement, to harmonise existing legislation and to establish best practices in the field of personal data protection. The legislation requires entities to promptly report any data protection breaches, highlighting a greater focus on transparency and accountability. Additionally, the law expands the legal grounds for processing personal data and simultaneously increases the rights of individuals concerning their personal data management and storage.
The Parliament of Georgia adopted this law ‘On Personal Data Protection’ on 14 June 2023. The new legislation signifies a major change in Georgia’s regulatory environment, offering a more adaptable framework that could attract investments by ensuring data protection in accordance with EU norms. This is a component of Georgia’s wider digital transformation efforts, indicating the country’s preparedness to engage more thoroughly in the digital economy and tap into the benefits of the EU’s Digital Single Market.
The law’s implications go beyond mere compliance; it is set to affect how businesses operate, requiring a balance between commercial interests and individual privacy rights.
As the law takes effect, companies in Georgia will likely need to modify their data-handling practices, which may have a broader impact on the nation’s digital infrastructure and capacity for data-driven innovation.
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