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15/08/2023

The personal touch: Ukrainian wood company polishes its eCommerce strategy

“Wood is the all-time best material for making goods,” says Volodymyr Popovych, founder of ‘LIGNO’ in Western Ukraine. His company specialises in making wood products mostly from beech, oak, ash, maple, alder and walnut. It produces and sells everything from basic kitchenware and tiny accessories to furniture and building materials. These products have already been available on the EU marketplace, but, thanks to personalised support offered in the EU4Digital eCommerce consultations centre, LIGNO has polished up its eCommerce strategy and aims to carve out a larger slice of the market.

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